My story
Entrepreneur. Operator. Reputation strategist.
I’m the founder and CEO of NetReputation, the Sarasota, Florida-based online reputation management firm I started in 2014 and grew onto the Inc. 5000 four years in a row.
2014
Founded Web Presence LLC
Started the company that became NetReputation after seeing the impact of online reviews first-hand.
2015
Launched NetReputation
Built a full-service online reputation management brand for individuals and businesses.
2019
No. 208 on the Inc. 5000
First appearance on Inc.’s list of America’s fastest-growing private companies.
2020–22
Inc. 5000, four years running
Ranked No. 1,674 (2020), No. 3,802 (2021) and No. 3,043 (2022).
2022
Forbes Business Council
Accepted into the Forbes Business Council; has since written on brand reputation and recovery.
The story
My path into reputation management started with a problem of my own. Before NetReputation, I was running a high-volume logistics business, the kind where even great service can’t keep every customer happy. As review platforms like Google, Yelp, Facebook and Trustpilot took off, I watched how a handful of negative posts could define a company online.
Seeing where the internet was heading, I founded Web Presence LLC in 2014 to help businesses take control of their online narrative. Under the NetReputation brand, the company grew quickly: by 2019 we had roughly 28 employees and nearly $4 million in revenue, landing at No. 208 on the Inc. 5000.
Today NetReputation offers reputation repair, review management, content removal, privacy protection, SEO and digital PR to individuals and organizations, with offices in Sarasota, Kansas City and London. I continue to lead the company as CEO.
How I work
I build strategy around a simple belief: who you are online increasingly determines how customers, employers and partners see you offline. I do my best work in high-stakes, time-sensitive situations and focus on practical, revenue-minded decisions, whether that’s a client’s reputation crisis or scaling a team.
“Create partnerships that benefit everyone involved, and keep products and services aligned with what customers and the market actually need.”
Adam Petrilli
Expertise
What I focus on
- Online reputation management & crisis response
- Review management and customer feedback strategy
- Personal and executive branding
- Search, content and digital PR
- Online privacy protection
- Building and scaling high-growth service teams
Off the clock
Golf, boats & Dobermans
Life outside the office: time on the water, on the course and at home with the dogs.
